Will rise of Google’s zero-clicks lead to increased CPCs in India?
11.07.2024
By Sohini Ganguly
exchange4media
Since zero-click search means that the overall universe of clicks reduces, consequently Cost Per Click and Customer Acquisition Cost will go up in the coming days, believe experts.
CII seeks responsible AI framework for India’s media and entertainment industry White paper calls for content labelling, consent for voice and likeness, copyright licensing and reskilling
