Why Indian short video apps have pivoted, merged or simply disappeared
25.07.2023
By Shephali Bhatt and Apoorva Mittal
Telecom.com/EconomicTimes
At a time when an app fetches 100 million sign-ups in five days flat, three years can feel like a lifetime in tech. It was, then, a lifetime ago that Geet last went live on TikTok.
