We make our own IPs because it gives us better control in terms of what we want to do, not just with storytelling, but also how then these characters can lend themselves: Anu Sikka, Viacom18 - Creative First

We make our own IPs because it gives us better control in terms of what we want to do, not just with storytelling, but also how then these characters can lend themselves: Anu Sikka, Viacom18

13.10.2021
By Kalpana Ravi

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