TV maintains distinct advantage in long-term brand-building despite digital growth: K Madhavan - Creative First

TV maintains distinct advantage in long-term brand-building despite digital growth: K Madhavan

06.12.2023
By BestMediaInfo

BestMediaInfo

According to BARC, there is a 7% increase in pay household viewership, with 5.8 million households transitioning from Free-To-Air (FTA) to Pay.

Read the complete story on BestMediaInfo