TV gets 60% of govt’s ad budget, followed by print & outdoor: MIB secretary Sanjay Jaju
29.02.2024
By Kanchan Srivastava
exchange4media
Digital advertising in India has been growing the fastest over the last few years and currently commands over 50 per cent share, more than the combined advertising revenue of Television and Print Media.
CII seeks responsible AI framework for India’s media and entertainment industry White paper calls for content labelling, consent for voice and likeness, copyright licensing and reskilling
