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    TV channel rates may soon go up by 5-8%

    • 04.06.2024
    • By Javed Farooqui\EconomicTimes

    In January, leading broadcasters raised their base bouquet rates by 10%, with Viacom18 going for the highest increase of over 25% due to the addition of Indian cricket rights and increase in the market share of general entertainment channels.

    Read the complete story on\EconomicTimes