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    The landing page puzzle: Why a 10-second auto-play slot still shapes TV power & policy

    • 07.11.2025
    • By Tasmayee Laha Roy
    Exchange4media

    MIB’s draft amendment proposing exclusion of landing page viewership from measurement could reshape not just how ratings are counted, but also how advertising money flows through the TV ecosystem

    Read more at Exchange4media

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