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    South India and content partnerships to drive Pay TV margins in 2025

    • 17.03.2025
    • By Akanksha Nagar
    StoryBoard18

    Pay TV channels in the country are facing tight revenue margins as content acquisition and operational costs continue to rise, prompting them to raise concerns with government and regulatory authorities. However, southern India with lower ARPUs, along with youth-centric content and partnership opportunities, could offer much-needed relief.

    Read more at StoryBoard18