Smart TVs are becoming India’s hottest content hub. But where are the sponsors?
20.11.2024
By Pratishtha Bagai
LiveMint
Several Indian creators have released high-quality shows of late to cater to the growing number of smart TV owners. But in the absence of sponsors, many have struggled to recoup their investments.
YouTube adds Shorts series and TV features to deepen creator-viewer engagementYouTube adds Shorts series and TV features to deepen creator-viewer engagement
