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    Skepticism looms over YouTube ‘Shorts’ despite aggressive push

    • 27.02.2025
    • By Akanksha Nagar
    StoryBoard18

    Concerns over content safety and ad effectiveness temper marketers’ enthusiasm, even as YouTube ramps up efforts to challenge Instagram Reels.

    Read more at StoryBoard18

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    Media industry rallies for distinct rules for TV and OTT regulation

    • 09.05.2025
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    Experiments, pricing power, and AI to drive marketing measurement in 2025

    • 09.05.2025
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    Armed with LoI, Starlink moves a step closer to Indian reality

    • 08.05.2025
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