Saregama-Bhansali deal: How Bollywood is learning to separate art, ownership and risk - Creative First

Saregama-Bhansali deal: How Bollywood is learning to separate art, ownership and risk

29.12.2025
By Lata Jha

Mint

For Bhansali Productions, retaining film IP preserves creative control, valuation upside, and flexibility to negotiate theatrical, OTT.

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