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    Ratings report card: A mixed bag for GECs as TV crosses path with digital

    • 01.10.2024
    • By Aditi Gupta and Chehneet Kaur
    exchange4media

    While the ratings show a shift in viewership trends, industry experts dived deep into the challenges faced by GECs, such as changing audience preferences and the growing dominance of digital platforms.

    Read the complete story on exchange4media