After Shah Rukh Khan’s “Pathaan” ignited a stagnant post-pandemic box office in January, hits have been sporadic. While there were sparks across India’s various language-specific film industries, including the Hindi-language “The Kerala Story,” “Tu Jhoothi Main Makkaar” and “Zara Hatke Zara Bachke,” the Telugu-language “Waltair Veerayya” and “Veera Simha Reddy,” the Malayalam-language “2018” and “Romancham” and the Tamil-language “Ponniyin Selvan: II,” the overall box office remained sluggish for the first five months of 2023.

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