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    Premium OTT content down 12% in ‘24; cost pressures to intensify: report

    • 16.05.2025
    • By IBW Team
    Indian Broadcasting World

    In a significant shift for India’s digital entertainment landscape, premium OTT content fell by 12 per cent in 2024 as streaming platforms slashed budgets for expensive productions in their ongoing pursuit of profitability.

    Read more at Indian Broadcasting World