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    Prasar Bharati shifts WAVES OTT content payout from views to streaming minutes

    • 01.05.2026
    • By BestMediaInfo Bureau
    BestMediaInfo

    The revised PPV content sourcing policy replaces the view-based pilot framework and links payouts to actual user consumption, with rates starting at Rs 6 per streaming minute depending on WAVES’ subscriber base

    Read more at BestMediaInfo