Pay TV homes on the decline: Will CTV run the show?
18.03.2024
By Aditi Gupta
exchange4media
India is witnessing a decine in Pay TV subscriptions with more households migrating to either digital through Connected TV or free-to-air (FTA), the silent player that is increasingly luring viewers.
CII seeks responsible AI framework for India’s media and entertainment industry White paper calls for content labelling, consent for voice and likeness, copyright licensing and reskilling
