The News Broadcasters and Digital Association’s (NBDA) has said that its stand on BARC ratings has been vindicated as the Ministry of Information and Broadcasting (MIB) has recognised the need for improvement and acknowledged the deficiencies.
In an amended complaint filed this week, the companies now name two defendants who were unmasked after Google, Cloudflare, Twitter, Facebook, Instagram, domain companies and others complied with subpoenas.
So, much like 2020, 2021 was also spent, in the most part, in front of the screens. But there is one screen in particular that trumped all others. According to an App Annie report titled ‘State of Mobile 2022’, people spent a whopping 3.8 trillion hours on mobile in 2021
Star India has joined Sony Pictures Networks India (SPNI) and Sun TV Network to challenge the Telecom Regulatory Authority of India’s (TRAI) letter asking broadcasters to provide a detailed architecture indicating which media is being used to deliver linear content to their own as well as third-party streaming platforms.
Disney, Warner Bros. and Sony are trying out promotion of tentpole movies on accounts run and managed by the social media giant.
Chinese authorities hold absolute control over film distribution in the world’s largest film market, thanks to strict censorship, protectionist policies limiting the import of foreign content, and control over release dates.
New data from Chinese sources show that control made life harder for foreign films in 2021.
But for dealmakers, the impact is likely to be more psychological than financial as sales execs are now used to pitching projects digitally.
After being targeted in a lawsuit filed by Hollywood and Netflix, pirate streaming site PrimeWire appears to be digging in for the long haul. In preparation for imminent domain seizures, the site is now advertising a new service that will provide up-to-date information on where the official platform can be accessed in the future.
Buoyed by the resumption of news ratings and the upcoming state assembly elections, news broadcasters are looking to hike their ad rates. While some networks have already hiked the rates in view of the elections, others are expected to follow suit now as the government has given the green signal to release news viewership data.
After a year-long wait, the ministry of information and broadcasting (I&B) on Wednesday finally gave its go-ahead to Broadcast Audience Research Council (Barc) India to immediately resume ratings for TV news channels, giving broadcasters a reason to cheer in the new year.