The advent and popularity of OTT platforms forced almost all major traditional content distributions platforms to reinvent themselves in the last couple of years. But category leader Tata Sky’s decision to go for a complete identity overhaul, rebranding itself as Tata Play, was a big move signalling a formal start to the overall industry transformation.
Michigan-based Morley thereafter began collecting contact information needed to potentially affected 521,046 individuals, which was completed in early 2022, the company said last week.
With the Board of Control for Cricket in India (BCCI) weighing in favour of the e-auction process for selling the Indian Premier League (IPL) media rights, experts believe that the value of the cash-rich league for the next five-year rights cycle is most likely to go through the roof since the competitive intensity will be stronger compared to a closed bidding process
In order to help advertisers deliver a better experience, Google has added connected TV (CTV) frequency management solutions to its demand-side platform Display & Video 360 (DV360) to control the frequency of ads on YouTube and other CTV apps.
According to sources close to the development, BARC India's three stakeholders - Indian Broadcasting and Digital Foundation (IBDF), Advertising Agencies Association of India (AAAI), and Indian Society of Advertisers (ISA) - will soon meet to decide on the new Chairman.
Instagram, which the tech giant acquired in 2012 for $1 billion, has been viewed as an antidote to slowing growth at Facebook, with revenue from ads on Instagram increasingly crucial to Meta
On Thursday, the studio saw its global streaming subscriber base for Starz and Starzplay Arabia grow to 19.7 million for the three months ending Dec. 31
Newly renamed Meta is investing heavily in its futuristic “metaverse” project, but for now, relies on advertising revenue for nearly all its income. So when it posted sharply higher costs but gave a weak revenue forecast late Wednesday, investors got spooked — and knocked almost $200 billion off the valuation of the company formerly known as Facebook.
Digital connectivity in North Korea recently took a hit as the country was seen suffering from repeated outages of its few websites. The experts have been trying to figure out the reason behind this for the past two weeks.
Information & Broadcasting (I&B) Minister Anurag Singh Thakur fielded multiple questions in the Rajya Sabha on several issues like the New Tariff Order (NTO) 2.0, manipulation of TV ratings, transfer of TV channel licences by regional channels, merger of four film divisions, measures taken by the ministry to ensure that OTT platforms are sensitive to India's racial and religious diversity and action against news channels that are promoting anti-India content.