Buoyed by the resumption of news ratings and the upcoming state assembly elections, news broadcasters are looking to hike their ad rates. While some networks have already hiked the rates in view of the elections, others are expected to follow suit now as the government has given the green signal to release news viewership data.
After a year-long wait, the ministry of information and broadcasting (I&B) on Wednesday finally gave its go-ahead to Broadcast Audience Research Council (Barc) India to immediately resume ratings for TV news channels, giving broadcasters a reason to cheer in the new year.
The ministry of information and broadcasting (MIB) has formed a Joint Working Group to formulate a mandate for exploring data capturing capabilities in Set Top Boxes (STBs) for audience measurement sampling. With Prasar Bharti CEO Shashi Shekhar Vempati as the chairman and DTH association president Harit Nagpal as a member, the joint working group will have one.
Digital platforms help unlock up to 30 per cent more value for microentrepreneurs who are associated with them by helping overcome challenges like market access and credit, a report said on Wednesday.
As the risk for breaches and attacks keeps rising and becoming more sophisticated, defending our cyberspace has never been tougher and more critical. The second day of Microsoft’s Future Ready started with a keynote by Rob Lefferts, corporate vice president, program management, M365 Security and Compliance, who spoke about managing security in an ever more threatening world and how the landscape is evolving.
The ministry of information and broadcasting has asked television monitoring agency Broadcast Audience Research Council India (Barc) to release viewership ratings of news channels with immediate effect
Unanimity has never been the strong point of India’s media and entertainment sector, especially, broadcasting. The differences between members of news channels representative body News Broadcasters Association (NBA), leading to the formation of a splinter group, News Broadcasters Federation, is only one such example.
As India enters its golden phase of entrepreneurship and innovation, the pace and acceleration of digital divide that exists in the country, said Sanjay Gupta, Vice President and Managing Director, Google India.
Three powerful industry organisations, IAMAI, CII and Producers Guild, in a clear pushback to demands from the cable operators to bring in economic regulations for streamers, have said that cable TV and OTT services are not ‘interchangeable’ and would require differing competition assessments.
To take advantage of openings in respective states, regional film industries have started announcing dates for the release of their new movies in cinemas.