Last week, Pen Studios’ “Gangubai Kathiawadi” starring Alia Bhatt joined the 100 crore club, despite the strong competition (“The Batman”) and theatres still running at 50 per cent capacity in Mumbai and Delhi circuits. The film grossed Rs 92.22 crore at the box office in its second week, with the worldwide box office gross standing at Rs 108.3 crore.
Google is fortifying its cloud services with a $5.4 billion acquisition of the companies announced on Tuesday
A senior Netflix Inc executive said on Tuesday the company had no current plans to offer a streaming option that included advertising but declined to rule it out in the future.
When the Covid-19 pandemic triggered a 20% slump in traditional modes of advertising in the country, social media influencers enjoyed a 46% increase in their ad-based revenue, says a new study.
The Digital Marketing Agencies in India conducted a survey among 250 marketers and social media influencers in February 2022. It found that as the pandemic threw up a major challenge for offline marketing activities across India, brands turned to social media to amplify their messages.
Experts said the price of rights for an individual song can range between ₹25 and ₹30 lakh and featuring them on a show can further lead to renewed interest and spike in listenership on streaming platforms or YouTube.
Five slots each in Bucket A+, A, B were auctioned on Tuesday. However, none of the big four placed aggressive bids and hence did not win any slots in Bucket A+. The broadcasters are unlikely to bid aggressively on Wednesday as well and the remaining slots will most likely go vacant
Disney CFO Christine McCarthy insisted that media giant’s move to introduce a cheaper, ad-supported version of Disney Plus later this year is not a “hail Mary” to try to hit aggressive streaming-acquisition goals with a lower entry price.
The rush to buy up content companies is showing no signs of cooling down. VIP reported last month that in just the first two weeks of the year, there were already five official and rumored M&A announcments...
Paul Scheer, June Diane Raphael and Jason Mantzoukas tell the backstory of their popular, Ambie-nominated podcast 'How Did This Get Made?,' in which they dissect a different bad movie each episode, from 'Wall Street: Money Never Sleeps' to 'The Room.'
With no signs that Vladimir Putin intends to stop his military campaign against Ukraine, there are hopes that sanctions will press the Russian president to stop the killing. However, Russia has plans to live under sanctions if necessary, which may include the legalization of some software piracy. There has also been a call to unblock the country's largest torrent site.