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    Case Study: When short-form video enables long-form video

    • 24.02.2022
    • IndianTelevision

    What is the most strikingly common feature between "Mirzapur: Season two," "Bigg Boss: Season 15," and the Indian Premier League (IPL) 2021? All three are big-ticket, entertaining OTT releases in the past year. But an even more compelling factor is that they have captured the attention of the audiences via multiple campaigns hosted on short-video app Josh.

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    U.S., Meta spar over date of antitrust trial

    • 24.02.2022
    • Telecom.com/EconomicTimes

    According to a joint filing in the U.S. District Court in Washington late on Tuesday, the FTC proposed a DEC 11 2023, as a start date to allow time for discovery, including document and data protection

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    NFT marketplace for cinema and sports in India has the potential to cross US$ 1 billion in value in the near future: Deloitte

    • 24.02.2022
    • BestMediaInfo

    TMT (Technology, Media, and Telecommunications) Predictions 2022 report by Deloitte states that as the exciting possibilities in the new virtual world are knocking, policymakers will have to re-think the conventional concepts and provide comprehensive yet timely guidance to addresses this emerging phenomenon

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    What Metaverse can offer to users, brands, tech and gaming companies: Publicis Media report

    • 24.02.2022
    • BestMediaInfo

    The key points of significance are persistence, synchronous and live, unlimited users, span both physical and digital worlds, digital assets, transportation across virtual worlds, features content or experiences from a wide range of creators, as per Publicis Media’s Metaverse report.

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    OTT to be $13 bn market in a decade: Report

    • 24.02.2022
    • LiveMint

    OTT platforms invested an estimated $665 million in content in 2021, with Netflix, Amazon Prime Video, and Disney+ Hotstar leading the pack with a combined spend of $380 million

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    Southern studios put marketing muscle behind large-scale films

    • 24.02.2022
    • LiveMint

    New box office releases from southern India studios, which will be dubbed in multiple languages and released across the country, especially in the Hindi heartland, plan to increase their marketing budgets by up to ₹20-25 crore for each film to widen their audience appeal.

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    IT ministry initiates public consultation on draft data accessibility and use policy

    • 23.02.2022
    • The Hindu Business Line

    The IT ministry has come out with a draft policy that proposes a framework for government-to-government data sharing and moots that all data for every government department or its organisation shall be open and sharable by default, with certain riders.

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    Netflix Teams With Creative UK To Launch Emerging Filmmaker Initiative: At Least One Debut Feature Will Receive £1.5M Production Budget

    • 23.02.2022
    • Deadline

    Netflix is joining forces with Creative UK, the independent network for the country’s creative industries, on an initiative that will develop and fund debut feature films.
    Dubbed ‘Breakout’, the program will support emerging filmmakers, with at least one feature project set to receive a production budget of approximately £1.5M ($2M) as well as a guaranteed berth on Netflix.

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    Experts flag lack of laws on govt use of citizen data

    • 23.02.2022
    • Telecom.com/EconomicTimes

    They pointed out that the current Information Technology Act, 2000 governs usage of personal data by private corporations but there is no policy to govern personal data usage by the government

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    Facebook Reels Expands To 150 Countries As Meta Looks To Counter TikTok

    • 23.02.2022
    • Deadline

    Facebook Reels, which launched on Instagram as a competitor of TikTok, has expanded to 150 countries as a feature on Facebook.
    The service first debuted for U.S. users on Instagram in mid-2020. Prior to the expansion, Facebook Reels had been in Canada, Mexico and India, and much more broadly across the world as a feature on Instagram.

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