American film and television studio, International Art Machine, led by former Amazon Prime Video executive Roy Price, has announced its entry into the Indian market by acquiring the rights for the adaptation of author Amish Tripathi’s The Shiva Trilogy

Filmmakers and content creators are looking to tap into feel-good, light-hearted stories and nostalgia to draw audiences emerging from two stressful years of the pandemic. Modern remakes of humorous hits like Angoor (an adaptation of Shakespeare’s Comedy of Errors) and Govinda’s 1998 comedy Bade Miyan Chote Miyan are in the offing.

Tech giant Microsoft on Monday announced that it will establish a fourth datacenter region in Hyderabad, Telangana, with an investment of over Rs 15,000 crore. The company said that this will be one of the largest data centres in India and its first phase is expected to be operational by 2025.

Bob Bakish, CEO of Paramount Global, took the floor for the first time publicly since the renamed company’s recent and not well-received Investor Day, touting streaming prospects but acknowledging, “We are going to have to prove that to you over time” – referring to Wall Street.

Sean Gamble, CEO of No. 3 exhibitor Cinemark, envisions more than just superhero fare saving the day for the theater business as it emerges from the darkest days of Covid.

“I could see more quantity of films released over time, rather than less” because of the dramatic changes in the sector, Gamble said Tuesday at the Morgan Stanley Technology, Media & Telecom Conference. That uptick in volume, he said, will be due to the rise of newer players like Apple, Netflix and Amazon, along with ongoing efforts by traditional distributors.

An industry trade group is again calling out Nielsen for what it perceives as flaws in the company’s measurement.
The Video Advertising Bureau, which represents TV networks and ad firms, asks in a letter for Nielsen to stop any further “big data” releases regarding the ad market after finding what is says are several inconsistencies in the first month’s worth of such data. Nielsen disputes those findings.

Netflix wants to expand its global anti-piracy team. To keep up with growth, the streaming giant has created a new position that brings together many facets of the company's content protection work under one lead. Among other things, the ideal candidate will be required to support research on pirate streaming sites, cyberlockers, and other pirate platforms.

While Disney+ Hotstar owes a large part of its success to live cricket, the Indian streaming giants' entertainment content is underappreciated, a top Walt Disney official said while speaking at the Morgan Stanley Technology, Media and Telecom Conference 2022.

Mumbai: The mobile users now look for more interactive, social experiences on their smartphones during live IPL matches, according to the report titled ‘IPL and the Second Screen’ released by Glance on Tuesday. 70 per cent of IPL viewers use smartphones during the matches, with the majority consuming cricket-themed content parallelly on various platforms, revealed the study....