Print leads media credibility index measured by media consulting firm Ormax, at 62%, followed by television (55%) and radio (54%). Traditional media have higher news credibility than digital media, though most web platforms have seen a marginal improvement in their credibility in this track, the firm said.
The direct-to-home (DTH) platform has added Netflix to 13 OTT services, including Amazon Prime Video and Disney+Hotstar, as part of its so-called Binge packs. Starting at ₹399 per month, the new combo packs will be effective 27 January
Online content viewing habits having been established after the big jump in numbers during the first covid-induced lockdown, video streaming platforms and media industry experts said OTT (over-the-top) platforms may see a negligible (4-5%) spike in viewership or subscriber additions in the ongoing third wave.
The gaming industry is also hoping for a progressive policy structure from the government along with 'fair' treatment from the GST council
Shemaroo Entertainment's consolidated revenue for the quarter ended 31st December has increased 2.1% to Rs 89.9 crore from Rs 88 crore in Q3 FY21. Digital media revenue grew 19.4% to Rs 47.6 crore from Rs 39.9 crore while traditional media revenue was down 12.2% to Rs 42.3 crore from Rs 48.1 crore.
Lupa India, the investment company set up by former Star & Disney India chairman Uday Shankar and his boss from Star James Murdoch, is under negotiations for picking up a 40 per cent stake in Viacom 18, say media reports.
Even as the country continues to debate whether lockdowns are an easy way out to arrest spread of newer variants of COVID-19 virus, the BARC India Think Report for December 2021 showed Q4 of last year recorded the highest ad volumes for a quarter since 2019 with a bumper festive spike.
The news genre relies more heavily on TV ratings than others, argued industry stakeholders during a virtual webinar organised by Indiantelevision.com on Tuesday, highlighting that a major part of their revenues comes from advertising and discontinuation of TV ratings has impacted their ability to customise content, distribution and negotiate fair rates with advertisers.
The Association of Film Commissioners International has launched “Location Management 101,” an online training course developed in collaboration with the Location Managers Guild International.
As India celebrates Azadi ka Amrit Mahotsav marking 75 years of India’s Independence, country’s pubcaster Doordarshan’s coverage of Republic day this year will not just be on a mega scale, but also full of unique features.