The Indian Broadcasting & Digital Foundation (IBDF), amongst other things, has made a major push for review and simplification of the regulatory regime for sports broadcasting in the country, saying it would help in creating a viable sports eco-system in India.
Highly placed sources have told exchange4media that Amazon Prime Video has called for a global pitch. The pitch will include creative and digital. e4m has learnt that the pitch has been called for several markets, including India, Japan, Brazil, LATAM (Latin America), European Union, Australia and Canada. The pitch was called earlier this month.
Meta in India’s ad revenues are now more than what television broadcasting giants make by airing advertisements on their channels.
With Facebook losing younger audiences and WhatsApp not supporting ads, Meta in India is betting on Instagram, incidentally, the smallest slice of its total user base pie, to grow among the target audience that would interest the new-age advertisers to drive its revenues.
The broadcasting regulator is likely to issue a fresh order asking all the MSOs to strictly follow the rules regarding dual/multiple LCN that say a channel placed both on landing and within its genre is a case of dual LCN
Macroeconomic factors usually impact major social media companies in similar ways. But in Q4, the three social giants — Meta, Snap and Twitter — all outlined different narratives and mixed messaging for the future of their businesses.
Overall TV usage rose 8% in January compared with December, an uptick driven by a boom in streaming and viewer interest in a gripping series of NFL playoff games. The stats were delivered today by Nielsen in its monthly snapshot of viewing, The Gauge.
Roku reached 60.1 million active users in the last quarter of 2021 as total revenue for the company fell below Wall Street expectations at $865.3 million.
Popular sports streaming site Rojadirecta will remain outlawed in Spain for now. The Supreme Court has denied a hearing of the site's appeal against a previous order which required the site to block Spanish visitors. Meanwhile, criminal prosecution against several Rojadirecta defendants is also about to start.
The mobile user count in India fell by 12.8 million in December 2021 compared to the previous month, with Reliance Jio and Vodafone Idea suffering subscriber losses, even as Bharti Airtel added customers, TRAI data showed on Thursday.