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    Southern studios put marketing muscle behind large-scale films

    • 24.02.2022
    • LiveMint

    New box office releases from southern India studios, which will be dubbed in multiple languages and released across the country, especially in the Hindi heartland, plan to increase their marketing budgets by up to ₹20-25 crore for each film to widen their audience appeal.

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    IT ministry initiates public consultation on draft data accessibility and use policy

    • 23.02.2022
    • The Hindu Business Line

    The IT ministry has come out with a draft policy that proposes a framework for government-to-government data sharing and moots that all data for every government department or its organisation shall be open and sharable by default, with certain riders.

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    Netflix Teams With Creative UK To Launch Emerging Filmmaker Initiative: At Least One Debut Feature Will Receive £1.5M Production Budget

    • 23.02.2022
    • Deadline

    Netflix is joining forces with Creative UK, the independent network for the country’s creative industries, on an initiative that will develop and fund debut feature films.
    Dubbed ‘Breakout’, the program will support emerging filmmakers, with at least one feature project set to receive a production budget of approximately £1.5M ($2M) as well as a guaranteed berth on Netflix.

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    Experts flag lack of laws on govt use of citizen data

    • 23.02.2022
    • Telecom.com/EconomicTimes

    They pointed out that the current Information Technology Act, 2000 governs usage of personal data by private corporations but there is no policy to govern personal data usage by the government

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    Facebook Reels Expands To 150 Countries As Meta Looks To Counter TikTok

    • 23.02.2022
    • Deadline

    Facebook Reels, which launched on Instagram as a competitor of TikTok, has expanded to 150 countries as a feature on Facebook.
    The service first debuted for U.S. users on Instagram in mid-2020. Prior to the expansion, Facebook Reels had been in Canada, Mexico and India, and much more broadly across the world as a feature on Instagram.

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    Hollywood: PrimeWire Pirate Streaming Site is Defying Court Injunction

    • 23.02.2022
    • TorrentFreak

    A coalition of major Hollywood studios and Netflix is demanding urgent action from the court after streaming site PrimeWire defied a court order to stop distributing their movies and TV shows.

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    Elon Musk Suggests That Piracy is Appealing Once Again

    • 23.02.2022
    • TorrentFreak

    The richest man on the planet tweeted a Pirate Bay-themed meme a few hours ago. Tesla CEO Elon Musk used the distracted boyfriend meme to suggest that paid streaming services have become a nightmare and that people are eying pirate alternatives instead.

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    AI cannot copyright its art, US Copyright Office says human authorship necessary for patent

    • 23.02.2022
    • BusinessToday

    Rejecting a review appeal for a patent on an AI's work, the US Copyright Office has reiterated that a non-human entity cannot benefit from the copyright laws and that human authorship is necessary for the same.

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    News Flash: ASCI releases advertising guidelines for virtual digital assets and services

    • 23.02.2022
    • BestMediaInfo

    Guidelines issued after extensive consultation with all stakeholders, including the government are applicable to all virtual digital asset-related ads released on or after April 1, 2022. Advertisers and media owners must also ensure that all earlier advertisements must not appear in the public domain unless they comply with the guidelines, post-April 15, 2022

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    OTT market to reach $13-15bn in 10 years; SVOD and AVOD to grow more than 2X by 2026

    • 23.02.2022
    • BestMediaInfo

    The share of regional language consumption on OTT platforms is expected to cross 50% by 2025 from 30% held in 2019, easing past Hindi at 45%, predicts Deloitte

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