The Broadcasters Audience Research Council (BARC) India has published its updated policy for genre and language classification of TV channels. Titled 'Policy for Genre and Language Classification of TV Channels', the document outlines the policy and the complete process of the classification exercise performed at BARC India.
BARC is considering postponing the data of resuming release of TRP ratings for news channels, PTI has reported.
Various news channels have submitted to the audience measurement body suggestions on the period of release, media reports said.
Sony Pictures Television is making a strategic push into unscripted content, buying a majority stake in Industrial Media that values the company at $350 million.
There were 2,254 publicly announced e-sports sponsorship deals globally in 2021 compared to 1,785 in 2020 making it one of the fastest growing segments of the global entertainment industry. The data was provided by Nielsen Sports' 2022 global sports marketing report titled 'Fans are changing the game.’
Telecom operators are uniquely positioned to unlock huge potential for their enterprise customers, chiefly with fifth-generation or 5G networks, according to the findings by Airtel Business
YouTube on Thursday said its growing creator ecosystem has contributed ₹ 6,800 crore to the Indian economy and supported 683,900 “full-time equivalent" jobs in India in 2020, as per a report by consulting firm Oxford Economics.
BBC Studios has announced a new content deal with MX Player, marking the inaugural partnership between India’s entertainment super app and BBC Studios.
Google and MeitY Startup Hub, an initiative of the Ministry of Electronics and Information Technology (MeitY), on Wednesday announced a cohort of 100 Indian early to mid-stage startups, to help these startups build high-quality global apps and games as part of the Appscale Academy.
US based Superstar Xchange in collaboration with Tezos India and TZ APAC are set to launch Bollywood industry’s first non-fungible token (NFT) ahead of the theatrical release of Hindi film "Jhund.".
Tally Labs, creator of NFT character Jenkins the Valet, and SALT Audio are teaming up to bring Jenkins The Valet’s debut interactive audio experience to market this summer. The partners have amassed a roster of writers, directors and voice actors, and it will be accompanied by a unique software experience, as well as gamified NFTs.