When the Covid-19 pandemic triggered a 20% slump in traditional modes of advertising in the country, social media influencers enjoyed a 46% increase in their ad-based revenue, says a new study.
The Digital Marketing Agencies in India conducted a survey among 250 marketers and social media influencers in February 2022. It found that as the pandemic threw up a major challenge for offline marketing activities across India, brands turned to social media to amplify their messages.
Experts said the price of rights for an individual song can range between ₹25 and ₹30 lakh and featuring them on a show can further lead to renewed interest and spike in listenership on streaming platforms or YouTube.
Five slots each in Bucket A+, A, B were auctioned on Tuesday. However, none of the big four placed aggressive bids and hence did not win any slots in Bucket A+. The broadcasters are unlikely to bid aggressively on Wednesday as well and the remaining slots will most likely go vacant
Disney CFO Christine McCarthy insisted that media giant’s move to introduce a cheaper, ad-supported version of Disney Plus later this year is not a “hail Mary” to try to hit aggressive streaming-acquisition goals with a lower entry price.
The rush to buy up content companies is showing no signs of cooling down. VIP reported last month that in just the first two weeks of the year, there were already five official and rumored M&A announcments...
Paul Scheer, June Diane Raphael and Jason Mantzoukas tell the backstory of their popular, Ambie-nominated podcast 'How Did This Get Made?,' in which they dissect a different bad movie each episode, from 'Wall Street: Money Never Sleeps' to 'The Room.'
With no signs that Vladimir Putin intends to stop his military campaign against Ukraine, there are hopes that sanctions will press the Russian president to stop the killing. However, Russia has plans to live under sanctions if necessary, which may include the legalization of some software piracy. There has also been a call to unblock the country's largest torrent site.
Alphabet Inc's (GOOGL.O) Google is in talks to buy cybersecurity firm Mandiant (MNDT.O), the Information reported on Monday, citing a person with knowledge of the discussion.
With a clear aim to widen global reach and spread India’s perspectives on international developments, Doordarshan (DD) India has hopped on to the YuppTV platform.
Aaj Tak and India Today topped the Hindi and English news genres, respectively. Zee News and News24 also saw a significant rise in their live viewership