The government's recent proposal to amend the norms for television ratings system in India, currently monopolized by Broadcast Audience Research Council (Barc), encouraging big tech and other private entities to set up their own rating agencies could spark competition and help create more credible cross-platform audience measurement systems, experts said.
CEO highlights focus on marquee entertainment properties, hybrid AVOD-SVOD strategy, and deeper CTV penetration as key growth levers after IPL surge
Chaluve Gowda takes a deep breath, as he describes the current condition of the Indian film industry.
I&B Minister Ashwini Vaishnaw and Maharashtra CM Devendra Fadnavis, jointly inaugurated the campus of the Indian Institute of Creative Technologies (IICT) in Mumbai.
Speaking at the launch of WAVES outcome report and inauguration of the IICT-NFDC campus in Mumbai, Sanjay Jaju, Secretary, Ministry of Information & Broadcasting, positioned India as a rising global hub for media, culture, and creative innovation.
Storyboard18 first reported in April that the MIB will develop a massive global creative centre on a 240-acre land parcel in Malad.
The court should consider the scope of intermediaries when deciding the validity of Rule (3)(1)(d) of the Information Technology Rules, 2021 (IT Rules) as it not only applies to social media platforms like X but also UPI Payment apps, VPNs, and other such services, said Solicitor General Tushar Mehta at the Karnataka High Court on July 17.
With its so-called fact-check, TRAI just behaved as an ostrich burying its head in the sand, which does not want to see what’s happening in the world or pretends to see nothing
Streamer testing new 'Select' tier with NBC, Bravo current seasons and select library titles for $7.99/month
With two new hybrid channels and a national rollout of its R.I.S.E platform, Zee is betting on sharper storytelling and measurable outcomes to win over both viewers and advertisers.