AI, regional content and 5G push growth to nearly twice the global rate, as the sector pivots from chasing eyeballs to chasing revenue.

The agreement requires Meta to introduce daily usage limits, overnight blocks, restrictions on notifications and stronger age checks for teenage users, while allowing personalised recommendations and targeted advertising to continue

As ChatGPT Ads enter India, advertisers can track impressions, clicks and conversions, but cannot see the conversations in which their ads were served

Advertising money and viewing are shifting towards digital video environments where the platforms themselves largely control the underlying audience signals.

Populations of countries where previous roll outs happened pale in comparison to India’s; so advertising built around interpreting conversation matters more than it would for a conventional banner ad

Bullet crosses 10 million downloads as Zee looks to scale short form content.

Canadian producers are urging the government to bring back plans to force American companies to help subsidize domestic film and TV production as part of the larger fight with the U.S.

MIB has approached TAM and Chrome DM seeking their support and capabilities for CTV measurement, according to people familiar with the development

India’s music-streaming market is betting on telecom, OTT, banking and other bundles to convert reach into paying users, but experts say exclusive content and better licensing economics will be key to making the model work.