While Indian marketers are pouring crores into data-driven campaigns aimed at targeting the right people, the ads are appearing in the wrong places. By wrong, it doesn’t just mean irrelevant. It means Made-for-advertising sites (MFA)

The successful re-release of some older hits or strategies like playing alternate content along with discounts and buy one get one offers where F&B continues to be priced at regular rates has helped exhibitors.

Dropping the new levy on U.S. tech companies allows U.S.-Canada trade talks to resume ahead of a July 21 deadline for an agreement.

Internet service providers have been the target of several lawsuits in recent years faulting them for user piracy. That may change depending on the outcome of a case between Cox Communications and music publishers that will be considered by the Supreme Court.

VPN providers typically offer security and privacy as a service. They make it difficult for outsiders, including ISPs, to monitor users' activities. Instead, they require subscribers to trust them with their online traffic.

PM Modi's posts typically combine emotionally charged visuals, direct communication, and strong positioning on issues

“Gaming now forms a very important pillar and part of the overall digital media and entertainment landscape,” said Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, while speaking at Storyboard18’s Digital Entertainment Summit (DES) 2025 yesterday.

Over the past 18 months, media reports concerning live sports piracy have systematically demonized the Fire TV Stick, hoping to pressure Amazon into action against pirate apps.

Speaking at Storyboard18's Digital Entertainment Summit (DES) 2025, Sanjay Jaju, Secretary of the I&B Ministry charted India’s path to global entertainment leadership. According to him, digital-first consumption, smartphone penetration, and creator economy are fueling unprecedented growth in digital advertising.