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    Advertisers question relevance of audience coming through landing pages

    • 19.05.2022
    • BestMediaInfo

    For an advertiser targeting English speaking audience, a highly skewed data coming from Kannada and Telugu speaking audiences and other rural audiences does not work at all, they argue

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    Broadcasting sector needs to upgrade infra to match 5G availability: Apurva Chandra

    • 19.05.2022
    • exchange4media

    Ministry of Information and Broadcasting (MIB) Secretary Apurva Chandra has said that the broadcasting sector will need to upgrade its infrastructure to remain compatible with the 5G technology. He was speaking at the silver jubilee function of the Telecom Regulatory Authority of India (TRAI).

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    OTT app aggregation: A win-win for all

    • 19.05.2022
    • exchange4media

    While bundling of apps helps subscribers access a large amount of content, it is also a boon for small OTT platforms that otherwise find it difficult to reach a larger user base, say experts

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    Google’s permission-based marketing: Will it mean better return for every ad dollar spent?

    • 19.05.2022
    • exchange4media

    At the recently held Google I/O developer conference, the search engine giant announced that it will be launching a new tool that will allow users to moderate what kinds of ads pop up on their screens

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    India possesses immense potential to become the content hub of the world : PM Modi

    • 19.05.2022
    • IndianTelevision

    India's prime minister Narendra Modi has expressed happiness on the country’s participation as ‘Country of Honour’ at the Cannes Film festival this year.

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    Kerala to launch India’s first state-owned OTT platform on Nov 1

    • 19.05.2022
    • Telecom.com/EconomicTimes

    In a first in the country, Kerala will launch a state-owned over-the-top (OTT) platform, 'CSpace', on November 1 offering film lovers an array of movies, short films and documentaries of their choice.

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    Rs 515 cr allocated for cybersecurity programs for the year 2022-23: Rajeev Chandrasekhar

    • 19.05.2022
    • BusinessToday

    While releasing a frequently asked questions document on cybersecurity in New Delhi today, Chandrasekhar stated, “Online safety, online trust and online accountability are important for policy objectives of our government and our duty to the citizens in digital 'nagriks' of India."

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    Broadcasters spin-off TV shows for streaming services

    • 19.05.2022
    • LiveMint

    To hook new customers and engage their loyal fans, broadcasters are increasingly taking spin-offs or some versions of their popular TV shows to OTT platforms.

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    Jeremy Renner filming a project with Anil Kapoor in Alwar, interacts with locals. See photos and videos

    • 19.05.2022
    • The Indian Express

    Jeremy Renner is in India right now and has been sharing pictures and videos from his trip. The purpose of his trip has now become clear as he was spotted filming a project with Bollywood’s Anil Kapoor in Rajasthan. Photos and videos of the shoot have surfaced online.

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    Shooting of foreign films in India get a boost, Union Minister Shri Anurag Thakur announces major sops.

    • 18.05.2022
    • PIB

    Incentives upto INR 2 crore for Co-production & upto INR 2.5 crore for shooting foreign films in India

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