In its recommendations sent to Department of Telecom (DoT), Telecom regulator TRAI on Monday went ahead with suggesting the auction of the C-band spectrum between 3300-3670 MHz as prescribed by the ministry.
Connected TV, which has recorded notable growth in the past few years, is becoming a paradise for advertisers. With single layer targeting and digital penetration, the medium looks highly promising for advertisers as well as consumers.
The Government of Indonesia continues to crack down on piracy. The country's list of blocked sites and services has grown to more than 3,500 domain names. According to the Coalition Against Piracy, these actions resulted in a 75% decrease in pirate site traffic, while the use of legal alternatives has tripled.
New rules to oversee the build-up of fifth generation mobile networks in Italy risk creating red tape delays for telecoms firms as they strive to upgrade their grids, a document from the country's industry lobby showed on Monday.
Film associations in India want changes in the film certification process. In a meeting they held with the Ministry of Information and Broadcasting last month, 50 film associations from across the country suggested using different standards of censorship for different states, and easing the certification process.
The adoption of streaming in India has happened in stages driven by affordable handsets, cheap data, and most recently the pandemic. While the first two aspects set the stage for global streamers like Amazon Prime Video and Netflix to enter the country.
Consumer internet services and social media platforms should be built around the the concept of openness, safety, trust and accountability, Rajeev Chandrasekhar, minister of state for electronics and technology, entrepreneurship and skill development said at the inaugural ceremony of Bennett University’s Centre For Law and Computing Technology.
TV, radio and digital witnessed recorded massive growth in ad volumes, however, print media lagged behind in the race, according to TAM AdEx Report that gives an overview of advertising sector for the year 2021. The report further provided notable details for retail players across mediums.
With regional markets taking center stage as the drivers of growth for the M&E sector, OTT players have increased their focus on them, particularly the south. For ZEE5, the success in Tamil and Telugu has reinforced the importance of regional markets
The television sector is the largest M&E sector accounting for more than 35 percent of the total M&E market while the streaming and digital media industry is expected to grow at a CAGR of 25 percent, a report unveiled a Confederation of Indian Industry (CII) report titled ‘Regional is the new national – Way Forward for the South India Media and Entertainment Industry’ stated.