Music labels like Saregama, T-Series and others have used the time of the pandemic and the absence of film releases to launch original songs in languages such as Hindi, Punjabi, Bhojpuri, Gujarati, Haryanvi and others, to generate revenue and grab audience share
This year’s CinemaCon comes at a critical juncture for the beleaguered box office. All five major Hollywood studios will show up in Las Vegas, beginning April 25, to lay their cards on the table and tout their 2022 slates to theater owners still trying to emerge from the pandemic while battling changing consumer habits.
According to BARC data, in the first week TVR had fallen by 38%, 33% and 32% in the age group 15-21, 22-30, 31-40 against last year’s March-April data. The second week’s ratings slipped further by 40% in the 15-20 age group and by 38% in the other two age groups in comparison to last year’s March-April data
By Rajiv Khattar| TRAI has released its much-awaited recommendations on the 5G spectrum pricing as the government plans to auction the spectrum later this year to generate revenue and meet the demand of the telcos to start trials of their 5G services
Netflix is throwing its weight behind female Arab filmmakers, teaming with the Lebanon-based Arab Fund for Arts and Culture on a new grant. The one-off grant of $250,000 — which comes via the Netflix Fund for Creative Equity, set up in 2021 to invest in underrepresented communities in the entertainment industry — will go to women producers and directors in the Arab world, with five projects shortlisted.
Netflix Inc (NFLX.O) is expected to report its slowest quarterly revenue growth in nearly eight years on Tuesday, but the focus will be on its forecast in the run-up to new seasons of popular titles including "Stranger Things" and "Ozark".
Telecom service provider Bharti Airtel has made some adjustments to the benefits it offers with its postpaid plans. The company has made some changes in regards to the additional benefits which it offers in the form of OTT subscriptions with the plans.
Covid-19 disruptions and months-long lockdowns hampered the marketing industry for the last two years. While some mediums became irrelevant during the pandemic, others witnessed enormous growth. One leading example of the latter is podcast!
The American video platform YouTube, has announced that it’s rolling out its new Search Insights feature to all creators, which will provide a range of new data points to help refine your YouTube strategy, based on what people are looking for in the app.
Viacom18 announced the launch of Sports18, the network’s dedicated sports broadcasting channel. The pay channel will be available for subscription at an MRP of Rs 8. BestMediaInfo.com was the first to report about the launch on March 24, 2022.