Advertisers have called upon the Broadcast Audience Research Council (BARC) India to segregate landing page data from the actual viewership data of TV channels. BARC India's inability to exclude landing page data from the overall viewership data has led to widespread misuse of landing pages for short-term viewership gains.
Addressing the event, I&B secretary Chandra said the release of the CAS and SMS testing procedures will bring "more transparency" in the entire value chain of the broadcasting sector.
This was part of India’s suggestions to members of an ad hoc committee of the United Nations debating a comprehensive international convention on countering he use of information and communications technologies for criminal purposes.
The IPL has, yet again, garnered another mega rise in revenues from the sale of broadcasting rights. In the long run, its success will be measured by how well the BCCI uses this bumper sale to unlock other revenue streams and feed new expense streams.
For Disney, losing the streaming rights to India’s most popular cricket league could turn out to be a blessing in disguise—provided the company fully capitalizes on it.
More than 1.5 billion people watch YouTube Shorts every month, Alphabet Inc.’s Google disclosed on Wednesday, indicating the short-video service had reached a comparable scale to rival app TikTok after launching less than two years ago.
India is a strongly mobile-focused market, with 72% accessing news through smartphones and only 35% via computers. News aggregator platforms and apps such as Google News (53%), Daily Hunt (25%), InShorts (19%), and NewsPoint (17%) have become an important way to access news and are valued for convenience
Viacom18, a TV and streaming group backed by billionaire industrialist Mukesh Ambani, has paid $3 billion to win an online auction for two packages of digital rights to Indian Premier League (IPL) cricket. It now has the leverage to change the Indian broadcasting landscape and to the tip the balance even further in favor of streaming.
NordVPN will be shutting down its servers in India from June 26 becoming the third virtual private network provider to pull out servers from India. The move will follow a data demand directive from the government's top cybersecurity agency that goes into effect from June end.
The Software Alliance (BSA) is helping enforcement authorities in Southeast Asia to crack down on businesses that use unlicensed software. This includes "Ghost Piracy," where work-from-home employees use pirated software remotely. This is a dangerous trend that, according to the BSA, can have disastrous consequences.