Big video gaming transactions, such as Microsoft’s $68.7 billion acquisition of Activision Blizzard, and Elon Musk’s $44 billion takeover of Twitter boosted M&A activity in the media and telecommunications industries for the 12 months through May 15 to a record $469 billion in deal value, accounting and consulting services firm PwC said in a Thursday report.
A Twitter user who posted copyrighted photos for the purpose of criticizing a private-equity billionaire will retain their anonymity. The allegedly infringing material was taken down by Twitter but when a shadowy company tried to use the DMCA to unmask the user, Twitter mounted a legal challenge on their behalf. The court's decision is important for both fair use and freedom of speech.
The fight to conquer India's video streaming industry is heating up, and firms are spending massive sums to promote and market themselves and their shows. BestMediaInfo.com reached out to the experts to understand more about the marketing strategies of Indian OTT platforms
Paramount+, the global video streaming service from Paramount Global, will be bundled with Reliance Industries-backed Viacom18's super service. Paramount+ is slated to launch in India in 2023 in partnership with Viacom18.
Last year, the global entertainment and media (E&M) industry grew significantly faster than the world economy as a whole. Following a 2.3% dip in 2020 due to the pandemic, E&M sales increased by a solid 10.4% in 2021, from $ 2.12 trillion to $2. 34 trillion
Comcast's video advertisement division, Freewheel, can help Netflix with technology to deliver ads, while NBCUniversal's sales team can assist the streaming service provider with selling advertisements in the United States and Europe, the report added.
Audio streaming platforms are trying to woo paying subscribers with incentives, such as student discounts, daily and weekly plans, complementing monthly and annual subscriptions, as well as bundled offerings in partnership with telcos and video streaming services, to grow their user base.
Netflix has a message for Hollywood: We’re not broke. In the wake of a massive stock slide triggered by a subscriber dip during the first quarter, Netflix co-CEO Ted Sarandos, head of global film Scott Stuber and head of global television Bela Bajaria have launched a charm offensive, stressing to top creators and agents that they will continue to spend aggressively to make and market movies and shows.
Thailand boosted its film incentive scheme on Tuesday by approving a tax exemption for all foreign actors who work on movies or television productions in the country. The new measure will remain in effect for a period of at least five years.
With economic anxiety at a boiling point, media and entertainment giants are beginning to feel the heat. In any downturn, advertising is often one of the first expenditures that big companies look at to trim costs, and with worries about a recession growing, Hollywood firms that rely on ad revenue are starting to take a careful look at the marketplace.