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    Could ad-supported business models help streaming giants like Netflix and Disney

    • 04.05.2022
    • Telecom.com/EconomicTimes

    The two titans of the video streaming wars — Netflix and Disney+ — have long resisted commercials, showing a reluctance to have premium series like Stranger Things or The Mandalorian run alongside commercials hawking dish soap, soda and medication

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    Netflix’s plan to introduce commercials spurs questions from ad agencies

    • 04.05.2022
    • Telecom.com/EconomicTimes

    Netflix Inc’s revelation that it will introduce commercials was met with a mix of shock, cheers and scepticism from an advertising community that’s been shut out of the streaming service up to now.

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    Paramount+ announces 2023 India launch in partnership with Viacom18

    • 04.05.2022
    • Telecom.com/EconomicTimes

    The streamer will also be launched in South Korea in June and head to Italy, Germany, France, Switzerland and Austria in the second half of the year, a press release from Paramount stated.

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    Facebook-owner Meta opens access to AI large language model

    • 04.05.2022
    • Reuters

    Facebook owner Meta is opening up access to large language model for artificial intelligence research, the social media company said on Tuesday

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    Marathi cinema continues post-pandemic recovery

    • 04.05.2022
    • LiveMint

    Smaller regional language film industries such as Marathi, Bengali and Punjabi that do not boast of large budgets of Hindi, Tamil and Telugu cinema, have bled for the past two years with the pandemic having created losses of nearly Rs. 600 crore

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    Competition from OTT leads to launch of new TV channels

    • 04.05.2022
    • LiveMint

    Broadcasters continued to launch new channels as television viewership remained strong despite the growing popularity of video-streaming services

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    India to Be Country of Honor at Cannes Film Market

    • 03.05.2022
    • Variety

    This is the first time the market is having an official country of honor and the new tradition will be continued annually with different nations at future editions.

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    Amazon’s Rising Clout In Streaming Ad Business Steps Into Spotlight At NewFronts

    • 03.05.2022
    • Deadline

    Most of the announcements during the 90-minute event had been posted to Deadline and other outlets before the crowd of several hundred filed into David H. Koch Theater in New York’s Lincoln Center. The big draw for advertisers – weekly NFL games nabbed as an 11-year exclusive as part of the league’s sweeping media rights deals – has been known to the audience for more than a year.

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    Russian Cinemas Are Showing Pirated Movies Downloaded From Torrents

    • 03.05.2022
    • TorrentFreak

    In response to Russia's invasion of Ukraine, several Hollywood studios announced the immediate suspension of new releases in Russia. Unexpectedly, some Russian theaters are still able to show movies such as The Batman on the big screen but this isn't down to the studios.

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    New MeitY secretary Alkesh Kumar Sharma has his task cutout to drive $1 trn digital economy dream

    • 03.05.2022
    • Telecom.com/EconomicTimes

    Matching in its focus on the 1,000-day goal set by the Ministry of Electronics and IT (MeitY) to breach the $1 trillion digital economy mark and amid announcements of India’s foray into semiconductor space, the Union government while shuffling the departments of top administrators placed its bets on senior IAS officers Alkesh Kumar Sharma, secretary (Coordination), Cabinet Secretariat to take on the role of secretary in MeitY.

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