India is a strongly mobile-focused market, with 72% accessing news through smartphones and only 35% via computers. News aggregator platforms and apps such as Google News (53%), Daily Hunt (25%), InShorts (19%), and NewsPoint (17%) have become an important way to access news and are valued for convenience
Viacom18, a TV and streaming group backed by billionaire industrialist Mukesh Ambani, has paid $3 billion to win an online auction for two packages of digital rights to Indian Premier League (IPL) cricket. It now has the leverage to change the Indian broadcasting landscape and to the tip the balance even further in favor of streaming.
NordVPN will be shutting down its servers in India from June 26 becoming the third virtual private network provider to pull out servers from India. The move will follow a data demand directive from the government's top cybersecurity agency that goes into effect from June end.
The Software Alliance (BSA) is helping enforcement authorities in Southeast Asia to crack down on businesses that use unlicensed software. This includes "Ghost Piracy," where work-from-home employees use pirated software remotely. This is a dangerous trend that, according to the BSA, can have disastrous consequences.
As Netflix rethinks its streaming business model after losing 200,000 subscribers in the first quarter of 2022, TV boss Bela Bajaria insists no major shift in focus is in the works.
There has been no shortage of anti-piracy initiatives in Denmark in recent years. Shutdowns, raids, arrests, and site-blocking orders have repeatedly made headlines. Against this backdrop, it's surprising to see that piracy has become more popular, with YouTube and Facebook now the top sources to access content illegally. Meanwhile, password sharing is a growing concern too.
GroupM has released its This Year, Next Year Global 2022 Mid-Year Ad Forecast. According to the report, the ad growth forecast for 2022 in India is relatively unchanged at 22.1%, while many markets are now expected to grow by mid-to-high single digits.
The Ministry of Information and Broadcasting recently issued an advisory to print, electronic and digital media to refrain from advertising online betting platforms. The ministry has also asked social media, including online advertisement intermediaries and publishers, to refrain from such advertisements.
The Department of Telecommunications has extended the deadline for mandatory testing and certification of 4G and 5G equipment by one year to July 1, , 2023, through an amended notification issued Monday.
As India’s online viewership increases and moves to large TV screens, homegrown and foreign streaming companies are investing in back-end technology to deliver high quality audio-visual fare and shooting shows in premium formats like 4K HDR