The new guidelines may not have a major impact on influencer activities but a drop can be seen in barter deals being undertaken by brands as they will probably be under the ambit of TDS, say experts
Addressing an open house discussion and consultation on proposed changes to the IT Rules held on Thursday, Chandrasekhar said that any compliance would always mean some cost additions, but that could not be a leeway or companies to avoid following rules and regulations.
The stars are just not shining bright enough for Hindi film producers. A spate of big flops is driving producers to renegotiate steep salaries of A-list actors who have not fired at the box office in the last few months.
Meta Pay will stay the same easy way to shop, send money, and donate to causes users care about on Facebook, Instagram, WhatsApp, Messenger, and anywhere else they could use Facebook Pay.
Big video gaming transactions, such as Microsoft’s $68.7 billion acquisition of Activision Blizzard, and Elon Musk’s $44 billion takeover of Twitter boosted M&A activity in the media and telecommunications industries for the 12 months through May 15 to a record $469 billion in deal value, accounting and consulting services firm PwC said in a Thursday report.
A Twitter user who posted copyrighted photos for the purpose of criticizing a private-equity billionaire will retain their anonymity. The allegedly infringing material was taken down by Twitter but when a shadowy company tried to use the DMCA to unmask the user, Twitter mounted a legal challenge on their behalf. The court's decision is important for both fair use and freedom of speech.
The fight to conquer India's video streaming industry is heating up, and firms are spending massive sums to promote and market themselves and their shows. BestMediaInfo.com reached out to the experts to understand more about the marketing strategies of Indian OTT platforms
Paramount+, the global video streaming service from Paramount Global, will be bundled with Reliance Industries-backed Viacom18's super service. Paramount+ is slated to launch in India in 2023 in partnership with Viacom18.
Last year, the global entertainment and media (E&M) industry grew significantly faster than the world economy as a whole. Following a 2.3% dip in 2020 due to the pandemic, E&M sales increased by a solid 10.4% in 2021, from $ 2.12 trillion to $2. 34 trillion
Comcast's video advertisement division, Freewheel, can help Netflix with technology to deliver ads, while NBCUniversal's sales team can assist the streaming service provider with selling advertisements in the United States and Europe, the report added.