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    Is AR/VR enabling brands to improve audience awareness?

    • 27.05.2022
    • exchange4media

    At a board meeting held earlier in May, Apple's top honchos were introduced to the tech titan's upcoming mixed-reality headset. As reported by Bloomberg, Apple has also ramped up the development of rOS — short for reality operating system — a software that will run on the headset, very recently.

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    Cannes Lions: How the shortlist jury members from India are gearing up

    • 27.05.2022
    • exchange4media

    Cannes Lions Festival of Creativity recently announced the list of its shortlist jury members – a line-up of eminent advertising experts from across the globe who will be shortlisting world-class creative work and benchmark excellence from thousands of entries that the festival has received from across the globe, this June.

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    Uptake of free DTH has come down since major broadcasters left : Punit Goenka

    • 27.05.2022
    • IndianTelevision

    The uptake of free direct-to-home services has come down since the major broadcaster networks collectively left the platform on 1 April, stated Zee Entertainment Enterprises Limited managing director and chief executive officer Punit Goenka during an earnings call.

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    Indian SVOD audience consumes content in more than four languages : Study

    • 27.05.2022
    • IndianTelevision

    The Indian subscription video-on-demand (SVOD) audience consumes content in 4.6 languages on an average, found a study by media consulting firm Ormax Media.

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    Meta updates privacy policy, says Indian users can choose to not accept

    • 27.05.2022
    • Telecom.com/EconomicTimes

    Under the updated privacy policy, Meta will also outline more clearly the way t processes the information it collects from users, including the way it location-related information such as internet protocol addresses, check-in at locations, and other information such as current city, the company said.

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    UK SVoD growth up; people spending more time on streaming platforms : Omida’s research

    • 26.05.2022
    • IndianTelevision

    Mumbai: According to a research report released recently at Connected TV World Summit, Omdia's senior director Maria Rua Aguete said, “The number of people paying for video services in the UK has increased 11 per cent over the last year and quarter on quarter since April 2021.”

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    Twitter Fined $150 Million by FTC for Alleged User-Privacy Violations

    • 26.05.2022
    • Variety

    The Federal Trade Commission levied a $150 million fine on Twitter, alleging that the social network let advertisers use private data to target specific users — without informing users of the practice.

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    Saudi Arabia Launches 40% Cash Rebate Program For Film

    • 26.05.2022
    • Deadline

    Saudi Arabia has taken another step in its push to become a movie production hub by launching its long-awaited 40% cash rebate to grow the local economy.

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    How the Publishing World Is Muscling In on Hollywood Deals: For Authors, “The Future Is Multihyphenate”

    • 26.05.2022
    • The Hollywood Reporter

    Books and magazine articles have long provided the IP Hollywood depends on, but until recently, authors played little role in the process. Now, lit agencies and publishers are changing the rules and shortening the page-to-screen pipeline.

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    France is Fighting Piracy and Keeping it Alive at the Same Time

    • 26.05.2022
    • TorrentFreak

    This week, France's national anti-piracy agency Arcom spoke at the Cannes film festival. The public heard that France is serious about fighting online piracy and that new blocking powers will help to crack down on infringing services. What wasn't mentioned, is that French law prohibits streaming services from showing recent movies, which arguably keeps piracy relevant at the same time.

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