India is home to over 500 million (50.3 crores) OTT consumers, although the number of paid subscriptions could be 5 crores, an EY report recently said. As per market estimates, these platforms are also fetching more than Rs 5,000 crore annually. This explains why brands are exploring new avenues to engage with consumers, particularly through branded content production on video subscription platforms.
The Telecom Regulatory Authority of India (TRAI) has decided to extend the last date for submission of comments and counter-comments on its Consultation Paper on issues related to new regulatory framework for broadcasting and cable services to 6th June 2022 and 13th June 2022, respectively.
The 17th edition of the Mumbai International Film Festival for documentary, short fiction and animation films (MIFF-2022) began with an opening ceremony in Mumbai on Sunday.
Netflix is ramping up its original series slate for 2022. Its upcoming original shows include Scoop helmed by Hansal Mehta about the Jyotirmay Dey (J Dey) murder case, Guns and Gulaabs led by the duo Raj and Dk, CAT starring Randeep Hooda and directed by Balwinder Singh Janjua and Heeramandi led by Sanjay Leela Bhansali.
With 221.8 million customers as of the end of 2021, Netflix is the most popular streaming service on the planet. In Russia, however, it only had a small number of subscribers
Union Minister Piyush Goyal on Sunday inaugurated the 17th edition of the Mumbai International Film Festival (MIFF) for documentary, short fiction and animation films and said he wants global production houses to mount their projects in India.
In a letter to Sanjay Bahl, Director General of the CERT-In (Indian Computer Emergency Response Team) on Thursday, co-signed by bodies such as US Chamber of Commerce US-India Business Council, US-India Strategic Partnership Forum and techUK and others, they said CERT-In's requirements may also make it more difficult for companies to do business in India.
Union Minister Ashwini Vaishnaw believes the 5G service rollout will happen in August or September, given that the telecom companies in the past have said they would need six months from the spectrum auction to roll out their 5G service ..
Sony Pictures Television India and Isobar, the creative experience agency from dentsu India, launched a campaign to give the audience an experience of the Multiverse, a physics theory that is barely known to the layman.
Instead of a traditional reactive approach, employing a hybrid approach is the need of the hour. A hybrid approach incorporates mechanisms to proactively detect cybersecurity incidents/risks to respond and remediate and can reduce the possibility of future recurrences.