Movie marketing has come a long way from static print posters advertising an upcoming blockbuster. In today’s attention-deficit times, the marketing of films has had to evolve to become more engaging and focused in order to grab the audience's attention.

A spokeswoman for NordVPN, which has also decided to shut down its servers in India, has said that these rules are typically used by authoritarian governments to gain more control over their citizens. “If democracies follow the same path, it has the potential to affect people’s privacy as well as their freedom of speech” she added.

Walt Disney Co. is exploring a membership program that could offer discounts or special perks to encourage customers to spend more on its streaming services, theme parks, resorts and merchandise, according to people familiar with the discussions.

Meta cracked down on more than 27 million posts across Facebook and Instagram in July alleging violations of community guidelines, according to its latest monthly transparency report for India.

Hollywood movie lovers in India can expect a festival feast this year with superhero flicks Black Adam, Black Panther: Wakanda Forever and Shazam! Fury of the Gods reaching theatres over the next few months, followed by the hugely-anticipated sequel to James Cameron’s Avatar in December.

If one is seen not complying with the guidelines around misleading ads, the Central Consumer Protection Authority (CCPA) would take stern action against the violators, the government said

The Alliance for Creativity and Entertainment has added the scalps of more pirate streaming sites to its growing collection. Earlier distress signals suggested that HDFilme and xCine might be in trouble, but their domains diverting to ACE leaves no doubt. Importantly, both sites were operated from Vietnam, an increasingly big player in global piracy that has the MPA worried.

Mumbai: Despite being the world’s most mature market, US SVod (subscription video-on-demand) revenues will grow by $14 billion from $43 billion in 2021 to a peak of $56 billion in 2024, according to new data from Digital TV Research. However, revenue growth will be almost flat from 2024 to 2027 due to price competition and new hybrid AVoD-SVoD tiers from major players such as Disney+ and Netflix

5G will power Digital India by opening up new digital capabilities and possibilities. for the country. Imagine an India where every school has access to the internet and children are able to get education in any corner of the country; healthcare is accessible even in remote parts of India or having new immersive experiences with AR/VR.