At a session during FICCI FRAMES 2025 in Mumbai yesterday, senior leaders from Prime Video India highlighted the growing global influence of Indian entertainment, revealing that nearly 25 percent of viewership for Indian content on the platform comes from international audiences.
At the 25th edition of FICCI Frames 2025 in Mumbai, Ministry of Information & Broadcasting Secretary Sanjay Jaju yesterday urged India’s media and entertainment sector to embrace a dual vision: bold creative expansion and robust safeguards against misinformation and piracy.
The broadcasters' body seeks policy stability amid NTO changes, cross-screen shift; warns a sudden overhaul could fragment advertising’s ‘common currency’
Prasar Bharati CEO Gaurav Dwivedi defends the non-addressable nature of DD Free Dish as a policy choice, not a technical limitation
Speaking exclusively to BestMediaInfo.com, Jaju acknowledged that the government is examining the matter, and the framework will be released soon
Big titles, family genres and regional content are increasingly timed around major festivals, often bundled with
offers
Speaking at FICCI Frames 2025, Sanjay Jaju, Secretary of the MIB, talked about the transformative journey of India's media and entertainment sector while highlighting opportunities and challenges
Prasar Bharati invited bids to onboard a Project Management Unit (PMU) for WAVES, its OTT platform, to accelerate growth across content, distribution, marketing and monetisation
India, however, is a price-sensitive, regional market, where viewers subscribe for local shows, sports, and
regional films—not just old Warner titles.
The Alliance for Creativity and Entertainment and Thailand's Department of Special Investigation (DSI) have announced a multi-location enforcement operation targeting INWIPTV, an IPTV provider with a 13-year history.