Motion picture studio Viacom18 Studios has collaborated with HeyHey!, an online platform powering experiential engagement between celebs, influencers, creators and brands globally via new-age tech - to venture into the Web3 space. In line with this, the film studio has launched its first-ever NFT project called the “Shabaash Mithu.” This is an NFT collection.

Last month anti-piracy initiative 'Operation 404' reportedly took down 226 websites and 461 piracy apps, a huge amount by any standard. With the dust settling this week, anti-piracy company Nagra provided more information on its role in the operation. That was timely because it leads to somewhat of a conundrum: how many apps have to be taken down before pirates simply run out?

Already saddled with slower subscription revenue growth and sluggishness in the ad market, the TV broadcasting sector is facing another major challenge. Media experts say the overall TV viewership has been on a decline due to a combination of factors, including distribution-related issues and the changes in the media landscape.

Netflix Inc.is trying a new approach in marketing its next big film: telling people it’s coming out. The streaming service is orchestrating one of its biggest promotional pushes ever ahead of the July 22 streaming debut of ‘’The Gray Man’, a spy thriller starring Ryan Gosling. The campaign includes billboards in several cities, as well as TV advertising spots during major sporting events.

Soon big tech companies like Google and Facebook will have to pay a price to the news publishers for using their original content. The government has hinted that it is mulling making big tech firms that are in the content business, such as Google, Meta, Microsoft, Apple Twitter and Amazon pay the Indian newspapers as well as the digital news publishers a share of revenue for using their original content. The process has already been adopted by countries including Australia, Canada, France and Spain.

Between “Black Widow,” “Shang-Chi,” “Eternals,” “Doctor Strange 2” and now the fourth “Thor” film, Disney has had an enviable comeback at the box office thanks to its Marvel projects.

The ability to provide privacy, combined with an established ad tech stack through Xandr, and a strong ability to iterate quickly, helped push the computing giant over the finish line.

Direct spending in New Mexico by film, TV and digital media productions reached $855 million in fiscal year 2022 that ended June 30, the state’s governor’s office said Thursday.

After having a five-year run as an exclusive media rights owner for the Indian Premier League (IPL), Disney Star India will have to remain content with airing the tournament’s matches on its sports channels as Viacom18 has wrested the digital rights for the next five years (2023-27).