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    Bollywood charms south with tie-ups, dubs, promotions

    • 27.07.2022
    • LiveMint

    Bollywood is working overtime to woo southern audiences, taking a cue from the popularity of southern cinema in Hindi-speaking markets. Upcoming big-ticket Hindi films like Brahmastra and Laal Singh Chaddha feature popular southern actors Nagarjuna and Naga Chaitanya respectively, even as Hindi films are being dubbed in southern languages.

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    Arizona Film Studios to Break Ground Following Tax Incentive

    • 26.07.2022
    • Variety

    Two Arizona studio projects are preparing to break ground next year, now that the state has approved a $125 million incentive for film and TV production.

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    The art of copywriting: What makes an impactful ad copy?

    • 26.07.2022
    • BestMediaInfo

    Advertising icons such as Prasoon Joshi, Agnello Dias, Bobby Pawar, Azazul Haque, Ajay Gahlaut, Manish Bhatt and several others share tips for the young creative professionals

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    RBI recommends banning cryptocurrencies, industry shows concern

    • 26.07.2022
    • IndianTelevision

    The crypto ecosystem in the country has once again come under the scanner after finance minister Nirmala Sitharaman stated in Parliament recently that the Reserve Bank of India (RBI) has expressed concerns over cryptocurrencies and sought a ban on them from the government.

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    Initial response of advertisers to ad model is quite strong: Greg Peters, Netflix

    • 26.07.2022
    • exchange4media

    Video streaming giant Netflix has said that its ad-supported subscription offering has seen a good response from brands and advertisers. According to a top company executive, the new offering will help the platform to build its ad business while increasing its subscriber base.

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    DoT looks to simplify spectrum, RoW rules in laws’ review

    • 26.07.2022
    • IBW News

    India’s Department of Telecom(DoT) has floated a consultation paper on the revamp of telecom rules, mainly to keep pace with the change in technology like 5G, simplify those related to spectrum and right of way laws and promote investments, according to an official document.

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    India’s OTT video market to touch $7 billion by 2027

    • 26.07.2022
    • LiveMint

    India’s streaming video market is in its second growth phase with a revenue of $3 billion in 2022 expected to more than double to almost $7 billion by 2027, according to a new report by MPA (Media Partners Asia).

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    Meta to let Facebook creators earn money for videos with music

    • 26.07.2022
    • LiveMint

    Meta Platforms Inc.’s Facebook will let content creators make money from videos with licensed music starting Monday, as the company ramps up its efforts to combat rival TikTok, the popular video-sharing app.

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    DoT floats consultation paper on need for new legal framework for sector

    • 26.07.2022
    • Telecom.com/EconomicTimes

    "India needs a new law which is clear, precise, and attuned to the realities of the sector for realizing the potential of telecommunication," the DoT said in a consultation paper on the 'Need for a new legal framework governing telecommunication in India.' The paper was released on the DoT website on Saturday.

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    Private networks in a 5G world Read more

    • 26.07.2022
    • Telecom.com/EconomicTimes

    India is following global practices in this space by allowing enterprises to acquire spectrum in a nominal fee for setting up their own captive 5G networks. The Department of Telecom (DoT) has already allowed this and a process and pricing guidelines will be put in place soon.

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