There’s an adage dating back to TV advertising in the 1970s: “If you’re not paying for the product, you are the product.” And while Netflix and Disney+ advertising tiers will not quite be free, viewers will be able to subscribe to the services at discounted price points as long as they can tolerate a few ads.

Paramount and Sony have become the first member studios to participate in the MPA-EICOP Entertainment Law and Policy Fellowship, the program first announced by the Motion Picture Association and the Entertainment Industry College Outreach Program last fall.

In a coordinated call to action, more than 100 rightsholders and organizations spanning sports and other live entertainment are demanding action from the European Union to end live piracy - now. They want new legislation that will guarantee the swift removal and blocking of illegal streams. The signs suggest that intermediaries - not actual pirates - will be the targets.

DISH Network has won yet another significant damages award following a lawsuit filed against a pirate IPTV supplier. The U.S. broadcaster filed a complaint against My Indian TV in August 2021, but the service stayed online until this April. DISH will now take control of the service's domains but whether it will see any of the $26.5m awarded by a New York court remains to be seen.

In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will prefer the home-grown partners, say experts

“With convergence now on us, I think the telecom draft bill gives us the opportunity now to create a new framework with a new architecture and start pulling ahead,” Rahul Vatts, chief regulatory officer, Bharti Airtel, said at a panel discussion at the India Mobile Congress. “I’m sure the regulator is going to balance the needs of innovation and business.”

Meta Platforms Inc. announced tweaks to the Facebook news feed Wednesday, in an attempt to give users more control over what they see on the platform.

As human-like CGI characters gain popularity across the globe, in the U.S. multiple Bored Apes musical groups and other virtual influencers are taking off – even if one controversial AI rapper was a flash in the pan.

In a blog post, the parent company of Facebook and Instagram said it was starting tests for a new skippable "post-loop" video ad format to play after its TikTok-like short video product Reels, which it has been promoting heavily.