The Create in India Challenge (CIC) Season-1, launched as part of the World Audio Visual and Entertainment Summit (WAVES) set to take place in Mumbai from May 1-4, has achieved a new milestone of crossing 85,000 registrations, including 1,100 international participants.
As per EY, to stay competitive, broadcasters need to diversify their offerings and reorient their organisations toward audience segmentation. “Broadcasters will need to build first-party consumer data at scale to tailor content and advertising effectively,” stated the EY M&E report
According to the findings of an M&E report, Hindi, however, still commanded a 44% share of total viewership, solidifying its position as the leading language for TV audiences across the country
The MIB has onboarded as part of its advisory board for the WAVES Summit several members of the entertainment and media industry
Asian News International (ANI) asked the Delhi High Court to pass an injunction barring OpenAI from scraping data from its subscribers in a hearing on March 28. The news agency offered to provide the AI company with a list of its subscribers on an ongoing basis.
A group of prominent intellectual property law professors has weighed in on the high-stakes AI copyright battle between several authors and Meta.
Studios will begin their upfront talks with media buyers in the coming weeks — with billions of dollars at stake — right as major advertising buyers are reexamining their budgets amid global economic uncertainty.
Netflix customers watching series and movies on TVs can now toggle among the 30-plus languages available in the streamer’s catalog for dubs and subtitles.
Filmmakers peeved by censored version of theatrical movies on streaming platforms
Tech giants Google, Meta, and X have submitted their official statements on deepfake regulation to a central committee formed by the Indian government.