The Emmy Awards, the highest honors in television, had evolved into an annual battle for bragging rights between two prestige-TV powerhouses - HBO and Netflix.

While efficient in the short-term, overuse of Al-driven campaigns can cause ad fatigue and lead to exorbitant ad spends in the long run, rue experts.

Dhruv Dhawan, Head of Ad Sales at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that was not as prevalent before.

Zee Entertainment Enterprises (ZEEL) has received approval from the National Company Law Tribunal (NCLT) to withdraw its application and claims related to the arbitration process involving its merger with Sony Pictures Networks India.

Prime Video launches HITS offers a curated selection of international TV drama and comedy.

The Archival Producers Alliance will host workshops and panels to help non-fiction filmmakers navigate the ethical use of generative AI.

With domestic box office at $5.4 billion so far, 2024 hasn’t been too shabby (even cineastes are thrilled!) as the big IP swings are mostly working.

Confidential matching was launched by Google, as another addition towards the privacy-first approach it has embraced.

The Telecom Regulatory Authority of India (TRAI) will be hosting two events mid-October in Delhi — a global regulators’ roundtable and a symposium on ‘Emerging Trends and Technologies in Broadcasting Sector’