Zee Media’s Joy Chakraborthy has said that news channels with their wide reach across the country are the best frequency builders for advertisers. The Chief Business Officer recently joined Zee Media at a time when the news genre has been facing a number of challenges.
Smaller regional film industries such as Marathi, Punjabi and Gujarati are showing signs of recovery post-covid with small-budget movies hitting it off with the audiences.
Pressures from social reformers during an "era of scandal" led the industry to self-regulate by creating the organization in 1922 and paving the way for a Production Code that impacted film content and satisfied many anti-Hollywood activists for nearly two decades.
Paramount+’s team-up with Walmart accelerates the race for platforms to seek out partners to make the most compelling pitch to consumers with a limited budget. Disney could make the next big move.
Netflix is moving up the timeline for the debut of its cheaper, ad-supported plan to November — in order to get out before the Dec. 8 launch of the Disney+ tier with advertising.
The submission by telecom operators was part of the consultation process by Department of Telecommunications (DoT) on the need for a new legal framework governing telecommunication in India.
CCI review has flagged concerns on Sony and Zee entertainment merger highlighting the impact on competition due to the 'strong' market position the merged entity would have over advertising and channel pricing
The Telecom Regulatory Authority of India (TRAI) has extended the deadline for implementing New Tariff Order (NTO) 2.0 to 28th February 2023. The regulator said that the deadline has been extended due to the ongoing consultation process and requests received from the stakeholders.
Movie marketing has come a long way from static print posters advertising an upcoming blockbuster. In today’s attention-deficit times, the marketing of films has had to evolve to become more engaging and focused in order to grab the audience's attention.
A spokeswoman for NordVPN, which has also decided to shut down its servers in India, has said that these rules are typically used by authoritarian governments to gain more control over their citizens. “If democracies follow the same path, it has the potential to affect people’s privacy as well as their freedom of speech” she added.