Groupon, the global marketplace that aims to offer users some of the best online deals, recently featured an offer that was too good to be true. After Dutch anti-piracy group BREIN flagged an illegal IPTV service on the platform, Groupon reportedly took swift action to remove it.

On the direct tax front, the industry has sought equal treatment for media and entertainment companies, particularly in restructuring and consolidation scenarios.

According to sources, a broadcasters’ body has urged the government to reduce GST on subscriptions across cable television and OTT platforms from the current 18 % to 5%

The question in the industry is no longer whether attribution will get harder. It is whether it will finally become something marketers can stand behind

The Indian government is again attempting to regulate digital ecosystems through the wrong regulatory channels. If the New Indian Express’ report on the Ministry of Information and Broadcasting (MIB) writing to TV manufacturers to pre-load Prasar Bharati’s OTT app WAVES is accurate, then the absence of a public notice or a public consultation paper and the lack of clarity on whether any commercial arrangement exists are concerning.

IndiaAI Mission brings policymakers, industry and researchers together to shape the future of artificial intelligence

In an era shaped by digital platforms, Gen AI, performance metrics and creator culture, the idea of what constitutes creative” is being constantly questioned. So what does India really mean when it calls something creative today?

Europe VP Andrew Bennett shares the logic for Prime's latest pacts in Spain and France, and why HBO Max is doubling down on its partnership.

South production houses are planning music, films, series, digital distribution, merchandising, live events, and creator ecosystems as one integrated stack