In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will prefer the home-grown partners, say experts
“With convergence now on us, I think the telecom draft bill gives us the opportunity now to create a new framework with a new architecture and start pulling ahead,” Rahul Vatts, chief regulatory officer, Bharti Airtel, said at a panel discussion at the India Mobile Congress. “I’m sure the regulator is going to balance the needs of innovation and business.”
Meta Platforms Inc. announced tweaks to the Facebook news feed Wednesday, in an attempt to give users more control over what they see on the platform.
As human-like CGI characters gain popularity across the globe, in the U.S. multiple Bored Apes musical groups and other virtual influencers are taking off – even if one controversial AI rapper was a flash in the pan.
In a blog post, the parent company of Facebook and Instagram said it was starting tests for a new skippable "post-loop" video ad format to play after its TikTok-like short video product Reels, which it has been promoting heavily.
This latest version of the bill — first mooted in 2017 — is currently being circulated within the government, and legal opinion has been sought, sources said. Based on feedback, certain aspects are being “tightened,” while some “explanatory” additions are being made, said an official cited above.
The transaction entails the amalgamation of Zee and Bangla Entertainment Pvt. Ltd, engaged in acquiring rights for motion pictures and other content into Culver Max Entertainment Pvt. Ltd, part of the Sony Group. CCI stated that Culver Max Entertainment has film, sports and kids channels in India and global markets
Music firms are queueing up to purchase regional music rights as vernacular cinema gains wider acceptance. Additionally, singers and their independent music are also popular on audio streaming sites.
Broadcast regulator TRAI’s Chairman P.D. Vaghela on Monday batted for easing of broadcast sector regulations in India — albeit in a phased manner — and suggested any future rules being contemplated should also be assessed for the impact they would have on the stakeholders and consumers alike.
WishFlix is a French pirate streaming site that chose GitHub as its hosting platform. While this worked well for a while, the site was targeted by a StudioCanal takedown notice last week. WishFlix is currently still afloat but GitHub probably isn't the best hosting option for a pirate site that went viral on social media.