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    Snapchat bets on creators in smaller cities to tap into Indian market

    • 16.09.2024
    • LiveMint

    With over 200 million monthly active users in India, the platform is offering incentives to attract regional creators to monetise content by sharing relatable experiences.

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    Regulators get tough: Big Tech’s easy ride is finally coming to an end

    • 16.09.2024
    • LiveMint

    Tech companies of a certain size have long expected an easy ride from authorities, and for good reason.

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    Star culture rising on the OTT medium? Here’s what stakeholders think

    • 16.09.2024
    • Hindustan Times

    Right from Heeramandi, and Amar Singh Chamkila to Ae Watan Mere Watan to Call Me Bae, the casts of some of the most spoken about OTT projects of 2024 have featured established screen names.

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    TV’s Emmy Awards devote time to honoring diverse actors and series

    • 16.09.2024
    • Hindustan Times

    At the Emmy Awards on Sunday, Hollywood celebrated a diverse line-up of nominees and winners at television's highest honors and feted the success of Latino, LGBTQ and Japanese talent and stories.

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    JioCinema’s bold pricing strategy: Disrupting India’s OTT market with affordable premium content

    • 16.09.2024
    • Financial Express

    JioCinema has extensive sports content too—including marquee events such as the Indian Premier League (IPL), the Olympics, and the FIFA World Cup.

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    Al for Ads: Dynamic pricing driving or curbing competition?

    • 16.09.2024
    • exchange4media

    While Al algorithms continuously scan competitors' prices to adjust in real-time, it is likely to result in implicit price collusion, caution industry watchers.

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    From Ramayan to Al anchors: Doordarshan is young even at 65

    • 16.09.2024
    • exchange4media

    Despite competition from OTT and private channels, Doordarshan is far from retiring, reaching millions of viewers with a mix of classic and new content.

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    MIB seeks Al agency for multilingual translation and localisation

    • 16.09.2024
    • exchange4media

    Govt is inviting bids for a contract to develop an Al-powered platform for translation, transcription, and localisation of government content.

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    I&B Ministry bets big on Artificial Intelligence & Machine Learning -powered dashboard to analyse news stories

    • 15.09.2024
    • The Hindu

    An AI&ML-based platform for multilingual translation and voice localisation will also be developed to facilitate efficient public dissemination of information about government initiatives.

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    Why TV & digital should be viewed as allies, not competitors, in shaping industry’s future

    • 15.09.2024
    • The Economic Times

    The media and entertainment sector is evolving with TV and digital platforms driving cross-platform growth.

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