Murugan pointed to sectors like streaming, gaming (with over 500 million players), AVGC-XR, and live events as major growth drivers of the ₹2.5 trillion media and entertainment industry.
From Cadbury Silk’s personalized AI videos to Emami’s fully AI-generated film and Tata Gluco+’s rapid rollouts, brands in India are piloting campaigns entirely ideated and executed by AI— delivering speed, scale, and savings, but not without creative, legal, and ethical complexities.
The US Solicitor General John Saufer has argued against holding Internet Service Providers (ISPs) liable for copyright infringement in an amicus curiae brief he submitted to the Supreme Court.
The Telangana Government, in partnership with the Japan International Cooperation Agency (JICA), is going to launch the Telangana Data Exchange (TGDeX) – which is essentially an artificial intelligence (AI)-focused digital public infrastructure (DPI) – on July 2, according to a Hindu report.
The UK’s Data (Use and Access) Act, 2025 introduces a legal right for people to access data businesses hold about them, such as order histories, service logs, or digital interactions.
A US district court recently held that using purchased copyrighted works for AI model training is within the scope of the US copyright law.
Key measures include a mandatory Code of Conduct, compulsory AI usage disclosure, content detection tools to flag manipulation, and a review panel of AI and ethics experts to oversee integrity and adjudication.
PlayboxTV has announced the launch of India’s first-ever vertical micro-drama series—ushering in a new chapter in content consumption for mobile-first audiences.
While some stakeholders say Amazon Prime Video Ads can boost relatable communication and foster brand affinity with a suite of tools; short research window is a concern for others
Korean powerhouse CJ ENM has unveiled a 100% artificial intelligence-generated animation and plans to expand to AI film and AI drama within the year.